That’s always the big question for consumers. In the last months there is again a big inflation in Europe. And there is often a so called artificial inflation in order to maximize the benefits. This occurs mostly by some macro economical or political changes. And if you think, that it is possible to stop the inflation only with macro-economical tools, you are not right. The consumers can stop it with a very simple strategy, which already worked out in Slovenia after the introduction of the euro currency. Old people, that have enough free time check the price of different products at the different shops and write down in internet where the best prices can be found. Thus the merchants are afraid to artificially increase the prices and they stay stable. This strategy can be implemented easily on a local level.